 So I first heard about it over a week ago -- the Eraserheads reunion, that is. Text messages from Cris Ramos Jr told me that the event that hordes of Pinoy rock fans have been hoping for for half a decade is about to come to pass: Ely, Raimund, Buddy and Marcus are going to be sharing a stage again, as a band, this August 30. The news reaffirmed the extent of my feelings for the band, which is to say, smack dab between indifference and enthusiasm. People assume I'm a big E-heads fan -- someone even wanted to interview me for a docu on the band recently -- but the truth is that while their early albums were an important part of my college life, I took the news of their breakup quite well. It was time, it seemed. And it's not as if the members stopped making music, or stopped making good music. (The last Pupil album, in particular, deserves more attention.) They just stopped being able to make music together. I still remember being backstage at that recent MTV awards show where Ely was accepting some special honor on behalf of the band and said "I'd like to thank the three people that made this possible..." and went on not to thank Raimund, Buddy and Marcus, but Diane and two other people whose names I can't remember. It was an ugly moment, with animosity being snatched from the jaws of reconciliation. But apparently money can do what time and memory cannot. The emphasis on the money, and the sponsor -- even in the very headline of the news item on Philmusic -- is off-putting of course, but then again let's not kid ourselves. That was the only way it was going to happen, and we are morbidly fascinated by the details of the deal. Besides, these guys all have families and day-to-day needs and they have arguably never been compensated sufficiently for their contribution to Philippine rock music. I don't begrudge them their payday at all, and in fact I'm happy for them. (It's unfortunate that the cash comes from a cancer merchant, but whatever. People are going to smoke with or without an E-heads concert to spur them.) Hopefully it means that Ely, Raimund, Buddy and Marcus will be less plagued by whatever financial concerns they have, and freer to work on their creative pursuits. (This just in: the Age of Brillig points out that "just last week, a total ban on cigarette advertising took effect in the Philippines, and the ban covers the sponsorship by tobacco companies of concerts or cultural arts events. So the Marlboro rumor is probably incorrect.") And if this event somehow serves as a shot in the arm for the music scene, no one will be happier about that than me. But even if it's just a one-afternoon nostalgia trip, that's good enough. I'm just hoping -- and this is probably a futile hope -- that it doesn't get too chaotic. It has the potential after all to be more of a draw than the past three or so Summer Slams slapped together. Unless friends or duties drag me to the event, I'll be staying well away, happy enough to watch the inevitable DVD. And looking forward to future albums by Sandwich, Cambio, Pedicab, Pupil, The Dawn, etcetera etcetera, not to mention the many bands who may not count ex-Eraserheads in their ranks but who owe a debt to that quartet who, over a decade ago, gave us songs that served as soundtracks for our days.
 | Ako din medyo pragmatic about it... kasi syempre... eraserheads did not end at their peak naman, they slowly faded out & to a point an finu-fuck you na sila ng mga tangang rap metal fans... so ayun nga masaya ako na tapos na yung yugto na yun... at heto, mukha ngang pera pera lang talaga. Oh well... ganun talaga... ang kina ka takutan ko ay hindi lang one night only... at parang mas panget ata yun kung dumami pa ang gigs for pera's sake... |
 | Let's not get our hopes too high up. If the Marlboro rumor might be correct, and it just might be, then the sponsorship of the concert, as well as the payment to the E-heads, will simply be illegal. If Phillip Morris is doing the sponsorship indirectly through another entity, there still would be questions on its legality. In any event, just the taint of illegality might dissuade Ely or the others who may not have been especially keen on the reunion if not for the money into backing out, under the cover of the potential legal controversies. |
 | mukang sa TV ko na lang to mapapanuod, it's a free concert, chaos yun! ika nga ng dati kong kakilala kapag lagi namin shang iniinvite sa mga gigs namin.."ayoko nga, baka madumihan pa ang shoes ko" hehehehe...i'm afraid that my lola bones and my toes wont be able to stand that bedlam that's going to happen at the CCP, parang natapos na yung gyera ko sa mga ganyan... |
 | ...and even if the concert gets cancelled, Marlboro has scored plenty of free publicity already, thanks to the "secrecy" and "scoops." ;p God, that "One Brand, One Band" crap really annoyed me.  Just read the law in question, it appears there might be a loophole. Marlboro's name is allowed to appear in a roster of sponsors, as long as none of its logos and trademarks appear in the advertisements and promotions. So I guess they may be able to fund the concert and the band members, and just rely on the free publicity spread by the media, blogs, and the rumor mill. |
 | welcome to the new era of advertising... (kung legit man iyon)
the idea of a one-night-only is very interesting.
worth trackin.... |
 | Just read the law in question, it appears there might be a loophole. Marlboro's name is allowed to appear in a roster of sponsors, as long as none of its logos and trademarks appear in the advertisements and promotions.  actually that part applies to concerts prior to July 1, 2008. since the passage of the law in 2003, me restrictions na. isa na yung nici-cite mo. pero according to sec. 26, simula july 1, bawal na talga dapat kahit malagay sa list of sponsors. that is, until you reach the part "...where such sponsorship, etc, etc" yan ang loophole. kasi pwede pa pala basta walang promo/advertisement na involved. pero tulad nga ng sentiments ng iba, the sponsorship itself is the ad/promo.
ang trivia behind the law is that the tobacco industry played a huge part in drafting the law. it is also part of the inter-agency body na inatasang magpatupad ng batas na yan. kaya di na dapat magtaka kung bakit ganyan ang batas at ang pagpapatupad sa kanya. :o |
 | Ran into several music scene regulars yesterday while at Megamall with Yvette. Zach thinks the Pinoy rock scene needs an event of this magnitude now, although he also says anyone launching or promoting anything non-Eraserheads-related will have a hard time in the next month or so. Erwin thinks that a longer absence would have ensured a bigger, possibly more meaningful event. Jason assures me that they will play more than 45 minutes of material. |
 | sobrang astig! entrance palang sa stage with the 4 of them waving sulit na hahahha... i really wanna watch pero mukhang baka todo daming tao at magulo.... |
 | entrance sa stage ...wave....sabay superproxy!!!!! |
 | I waiting for the DVD lah. :D and blog reviews. :D sucks i'm in SG. :) with all the lah-lahs... and no they're not singing. |
 | That's one thing good about this country. :D it's clean. natatakot nga ako dumura e :) hihi!! :D |
 | "money can do what time and memory cannot."
-=i can't agree more... |
 | somebody just buy me a shirt na lang.
dangit, why did it have to happen on the 30th!!??!!! haha. |
 | "ang kina ka takutan ko ay hindi lang one night only... at parang mas panget ata yun kung dumami pa ang gigs for pera's sake..."
matakot ka na! more money more art! hahaha! joke lang. |
 | are there any news on tickets?
what happened to the red list?
mukhang may news blackout ha |
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